Simple pricing.
Start free. Try a single test, or get the most from testing with an ongoing programme.
Free testing plan
See where your site is leaking revenue before you spend a cent.
- Quick scan of your site for revenue leaks
- Three ranked test ideas
- Honest note on whether your traffic can measure each idea
- No obligation
One-off test
One experiment, run end to end. A good way to see how testing works.
- Opportunity finding: we analyse your data and watch screen recordings of real visitors to find where you’re losing sales
- Live dashboard, heatmaps, screen recordings and surveys included, nothing extra to buy
- Test designed with sample size and duration planned upfront
- Setup and monitoring, with safety checks on key metrics
- Weekly check-ins
- Final report with clear recommendations
- Learnings and next test ideas
Ongoing testing
A continuous testing programme. Every result feeds the next test.
- Everything in the one-off test, running continuously
- Up to 2 tests live at a time, as many as your traffic can support
- Ongoing opportunity finding and recommendations
- Live dashboard, heatmaps, screen recordings and surveys included, nothing extra to buy
- Weekly check-ins
- Report for every finished test
- Monthly summary of learnings and revenue impact
- 2-month minimum, then cancel any time
Common questions
Why is ongoing testing better value?
A one-off test costs $2,490 and gives you one answer. Most of that cost is the initial setup: installing the testing software, analysing your data and finding where you’re losing sales. With ongoing testing, that setup is done once and every test after builds on it. At $1,990 a month, less than a single one-off test, you get up to 2 tests running at once, and every result shapes the next.
How long does a test take?
Usually 4 to 6 weeks on a smaller site. A test needs enough visitors to tell a real improvement from luck. We calculate the right length before starting, so you know upfront.
Why cap it at 2 tests at a time?
Running too many tests at once on a smaller site slows every test down and lets them interfere with each other. The cap keeps your results trustworthy.
What if my site doesn’t have enough traffic?
We’ll tell you straight in your free testing plan, and suggest what’s worth doing at your size instead.
Do I need to buy any tools?
No. Every paid plan includes the testing software, a live dashboard, heatmaps, screen recordings and on-site surveys. We set everything up for you.
Who builds the test versions?
Whichever suits you. Your own team or developer can build them, or we can build them for you.
Can I cancel?
Yes. Ongoing testing has a 2-month minimum so your first tests have time to finish. After that, cancel any time with 30 days’ notice.
Not sure where to start?
Get your free testing plan. You’ll see exactly what we’d test first, and whether it’s worth it for your site.
Get a free testing plan